WebDesires - Web Development Cannock, West Midlands

Cannock UK: T: 01543 547 899 Birmingham UK: T: 0121 318 6336 International: T: +44 121 318 6336

Search Engine Optimisation

Search Engine Optimization or SEO for short is one of the most powerful investments you should make. The whole internet revolves around search engines, it is where anyone and everyone finds the information they are looking for.

We can help you improve your visibility and desirability in search engines such as Google, Bing and Yahoo by optimizing your site structure and content. You really don’t want to be hidden away in the depths of the Internet. Get exposure on the worlds leading search engines and drive that traffic towards your site. Search Engine Optimisation (SEO) is crucial to any On-line business that wants to not only survive, but thrive. Google is a notorious example of why SEO is so important, They frequently update algorithms to make search results smarter and to remove junk results. Take a look at our SEMrush Sensor to see how volatile Googles indexes are right now.


Website Audit

One of the very first things we do is audit your website in order to identify the structure, depth and overall size of the site – how things link together and what issues exist across the site. This includes things such as:

  • Broken Links & Poor Structure.
  • Bad and Poor use of URL’s.
  • Duplication of Pages & Content.
  • Insufficient Page Content.
  • Insufficient use of Meta Titles and Meta Descriptions.
  • Insufficient Use of HTML (such as missing or poor H1, H2 and other tags).
  • Speed of your site on Mobile & Desktop.
  • Mobile & Desktop Usability.
  • JSON+LD Schema.

 

Get your website audited today for only £200.

 

Improving Your Site

From an audit we can provide detailed quotes to improve site structure and effectiveness, improving how your site provides information and it’s structure is one of the most important parts of SEO. Gone are the days of back linking and spamming – Google and other search engines are increasingly getting smarter and are now using natural language engines and AI to determine website content and relevancy, so making your site structure as clear as possible is ever more important.

 

JSON+LD

One of the most important things we recommend and specialise in is machine readable data, on websites this is called JSON+LD, it is a type of code that machines can read and interpret without the need for complex algorithms as you simply tell it the important information about the page and website such as your business details, opening hours, your product details, options and pricing and much more.

 

URL’s, Links & Structure

This is pretty important too because search engines actively look at the quality of your site structure, things like broken urls cause a waste of ‘link juice’ while ugly non SEO urls such as www.example.com/page.php?id=12 is not only unattractive and unprofessional but is also uninformative and may even be attributed to user-generated and uncachable content. We work hard to implement better structure where possible, kill off dead or bad links and much more.

 

Duplicate Content – Poor Content

This sort of issue can have major consequences to your ranking in search engines, content that is duplicated across many different pages, or even pages that are accidentally duplicated by poor structure (as mentioned above) can lead to wasted ‘link juice’ and confusion with rankings. One of the major things we do is identify such issues and correct them where possible or inform you to modify or remove pages to your requirements.

 

UI, UX & Speed

In the last few years search engines have invested heavily in ranking sites based on user experience (UX), User Interaction (UI) and Speed in order to give users results that not only are relevant to them but are also providing the best experience for them. It is very important to optimize your site for Speed and Desktop / Mobile usability. We specialize in Speed and UX improvements and can help you improve the usability and speed of your website.

 

Marketing

Once your site is on track to be the best it can be for search engines, we recommend Marketing Your Website to reach customers and build up your trustworthiness with the top search engines.